The Strategic Marketing communicates your high-level marketing plan to high-level stakeholders throughout your organization. A marketing strategy like this one can be used in conjunction with more granular marketing roadmaps like content calendars or mobile marketing plans.
Marketing that done via the internet, is often called as web marketing or online marketing. More people prefer to do web marketing now because it’s more effective. Some kind of web marketing even free to do, for example by creating a blog or website.
You have to make a marketing strategy plan that will help you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.
In the marketing plan template, you must fill in the following content that fits your marketing strategy, such as :
1. Business Summary
Company Name
Marketing Leadership Team
Headquarters, Office Locations
Mission Statement
SWOT Analysis
2.Business Initiatives
Overarching company initiatives
Marketing initiatives, goals, metrics
3. Target Market
Industry Name
Buyer Persona(s)
Competitive Analysis
4. Market Strategy
Product
Price
Promotion
People
Process
Physical Evidence
5. Budget
6. Marketing Channels
Some of these marketing samples that you might need :
Sample Marketing Plan - Houghton Mifflin Company
Marketing Plan Template - Kansas State University
Sample Plan - Palo Alto Software
The Marketing Plan - Massachusetts Small Business Development Center Network
Small Business Marketing Plan Template - ProfitWorks
Marketing Strategy Template - David Meerman Scott
One-Page Content Marketing Plan - UncommonlySocial
Marketing Plan Template - Marketer Gizmo
Nonprofit Marketing Plan Template - Nancy And Kivi
Developing A Marketing Plan Example - Agricultural Extension Service at the University of Tennessee
Your marketing plan can form part of your business plan, and will help you to coordinate all your marketing efforts and ideas so you can market your business effectively.